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Jan 20, 2010
5:06pm
Why Social Media Isn't for Everyone
In this giant food-mill of collective meaning making we are defining the significance of new terms and putting our arguments to the test. Like any self-interested group however, we easily slip into dogmas that serve our purposes but may not serve our clients. Lately I have become increasingly aware of the oversimplified answers that social media consultants apply, often regardless of business context.
So let me be the first to tell you: Social media may not be for you — yet.
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