Tumblin' with CraftySpace

As Kathy says right in the introduction,  “The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do so effectively.”

Drupal 6 Search Engine Optimization is ….  a practical, step-by-step guide that takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today’s top marketing pros to achieve top ranking in the search engines.

Libraries are not so unlike market giants Netflix, Amazon, and Pandora. That is, they all thrive when librarians succeed at helping users make the next choice. Despite our significantly different business models and missions, we share an interest in facilitating the search for information, including what to read, view, and listen to next. The desire to harness data, user-oriented data, is driving innovation by these companies and others, and librarians of all stripes can and should learn from them.

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started.

A vital element of a successful online community is trust. Without it, your community won’t be as strong as it could be – trust brings people together; it encourages people to share information and the more they share, the more others will share. Strong bonds result in a strong community. In this article, I’ll outline some of the ways you can build and maintain trust in online communities.

Some web designers, especially those with a marketing or graphic design background, say they want to build an experience – but their designed experience, no matter who the website is for, tends to be designed like a movie or a rockstar’s website  – heavy on the Flash, on the intro page (complete with low-pitched ominous music), and it makes cute noises when you click on a link.

That’s great for a movie or a rockstar website. But most of us are building library, organization and company websites. What type of “experiences” should we be creating for those types of websites?

DVD-style home deliveries and tie-ups with internet firms such as Amazon could be the answer to ensure the future of libraries for the iPod generation, Culture Minister Margaret Hodge (UK) said today.

New guidelines say that a good library should be accessible, with opening hours which suit local needs, and with regularly refreshed print, audio-visual and online resources. With the prospect of closure threatening up to a third of the UK’s libraries, a group of librarians have put together a set of guidelines to help the sector address its problems.

A social media policy can help establish clear guidelines for staff members who are posting on behalf of the organization as well as employees with personal social media accounts. There are also standards being created for users, letting them know what’s acceptable to post to an organization’s blog and community pages.

The 2009-2010 Public Library Funding & Technology Access survey (http://www.ala.org/plinternetfunding) conducted by the American Library Association (ALA) and the Center for Library & Information Innovation at the University of Maryland (www.liicenter.org) is now available for completion at www.plinternetsurvey.org.